Monday, September 20, 2010

Report: Print beats online where you'd least expect

Editor's note: I'm writing this as a news aggregation without opinion to provide another example for this week's upcoming assignment. I included the question at the end in an effort to encourage an online dialouge, but that wouldn't be necessary in a basic aggregation. I just thought it fit here.

HARTLAND TOWNSHIP, Mich. — College students favor their printed version of their campus newspapers vs. the online product, a recent PoynterOnline report says.

The article quotes several professionals who help oversee student publishing saying student prefer the dead-tree version and cites a survey that says 63 percent of students classify themselves as light or frequent readers of the print editions.

“My experience is that if something is free and it's convenient to get and whatever is in it is relevant to them, they have no qualms about printed versus non-printed,” said Kevin Schwartz, general manager of The Daily Tar Heel at the University of North Carolina at Chapel Hill, in the article. “A college newspaper, if it's done right, is all of those things.”

Who would have thought or is this all wishful thinking based on anecdotal reporting?

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