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| Credit: Christofer Machniak/Hartland Patch • Hartland Area Firefighter Jim Brake scrapes the charred ground as Fire Marshal Mike Bernardin takes pictures Saturday in the area where the animal barn once stood until a fire Friday night at Spicer Orchards Farm Market and Cider Mill, 10411 Clyde Road, in Hartland Township, Mich. The building that contains the farm market, winery and bakery stands in the background. |
HARTLAND TOWNSHIP, Mich. — Because of how the semester evolved, we didn't do a breaking news assignment as planned, but I still want to provide some insight into how this is changing the nature of journalism.
The example I'm going to use is from Hartland Patch, where on Friday night I began to report about a fire at a well-known farm and cider mill — Spicer Orchards (A photo from my follow-up story is above). What's really important to note is the first news of the fire wasn't even published by me on my site — it came from a user named Mary who broke the story in our activity stream (See below). After I saw that, I immediately checked to see if other media had anything and I found that the countywide newspaper, the Livingston County Daily Press & Argus already had a brief story and pictures. So, I engaged the audience by responding with what I knew at that point, correcting her report that it was a "large" barn and to explain that we now we're working on the story (also below).
I also linked to the Press & Argus story on Hartland Patch's Facebook page. In this new world of journalism while I still see myself competing with the paper for stories, my philosophy is to also link to their coverage whenever it's useful to my audience, especially on stories that are breaking or that I know Hartland Patch won't be doing. This could be called the Kriss Kringle strategy — in the holiday classic “Miracle on 34th Street” where Santa earns the trust of shoppers by sending Macy customers to rival Gimbel's because it makes sense and is the right thing to do. This is basically the same except I'm trying to build credibility with users as well as make Hartland Patch the place to go for hyperlocal news.
